Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.folksoutdoors.com.au (the “Site”). We are bound by the Australian Privacy Principles as set out in the Privacy Act 1988 (Cth), including amendments effective from June 2025.

1. Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • Cookies: Data files placed on your device that often include an anonymous unique identifier. For more information and how to disable cookies, visit www.allaboutcookies.org.

  • Log files: Track actions on the Site and collect data including IP address, browser type, ISP, referring/exit pages, and timestamps.

  • Web beacons, tags, and pixels: Electronic files used to record browsing behavior.

  • We use the Standard Facebook Pixel to enable ordering from our Facebook Store and to display relevant advertisements.

Additionally, when you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers or PayPal account details), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

2. How do we use your personal information

We use the Order Information that we collect to:

  • Fulfill orders placed through the Site (including processing payment, arranging shipping, and providing invoices and confirmations)

  • Communicate with you

  • Screen orders for potential risk or fraud

  • Handle requests, enquiries, complaints, consumer guarantee or warranty claims, and other customer care activities

  • Share information with Australian suppliers to process repair or warranty claims on your behalf

  • Provide you with information or advertising related to our products or services, in line with your preferences

We use Device Information to:

  • Screen for potential risk and fraud (especially your IP address)

  • Improve and optimize our Site (e.g., analytics on browsing behavior and marketing campaign performance)

  • Facilitate advertising via Facebook, Instagram, and Google Shopping

3. Sharing your personal information

We share your Personal Information with third parties to help us use your Personal Information as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here.

  • We use Google Analytics to understand how customers use the Site. Learn more here and opt out here.

  • We may share your information with Australian suppliers to process service, repair, or warranty claims.

  • We may also share your Personal Information to comply with applicable laws and regulations, respond to lawful requests, or protect our rights.

4. Behavioural advertising

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information on how targeted advertising works, visit the Network Advertising Initiative.

You can opt out of targeted advertising via:

  • Facebook & Instagram

  • Google

  • Bing

  • Digital Advertising Alliance

5. Do not track

Please note that we do not alter our Site’s data collection and use practices when we see a “Do Not Track” signal from your browser.

YOUR RIGHTS (AUSTRALIAN RESIDENTS)

Under the Privacy Act 1988 (Cth), you have the right to:

  • Access the personal information we hold about you

  • Request correction or deletion of your data

  • Be informed about automated decision-making and profiling

  • Receive notification in case of a data breach involving your information

To exercise these rights, please contact us using the details below.

6. Data retention

When you place an order through the Site, we retain your Order Information for our records unless and until you request its deletion.

7. Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction.

8. Changes

We may update this privacy policy from time to time to reflect changes to our practices or for legal, regulatory, or operational reasons. Updates will be posted on this page.

9. Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at: support@folksoutdoors.com.au 

Folks Outdoors Limited 

FLAT 5, 4/F, WON HING BUILDING 

74–78 Stanley Street, Central, Hong Kong